[BETA] Marketing Tracking

To keep your data clean and organised, we focus on these three primary tags:

Parameters	Description	Example
utm_source	The platform or vendor where the traffic originates.	`facebook`, `google`
utm_medium	The marketing medium or channel type.	`organic`, `paid_ad`
utm_campaign	The specific name of your marketing effort or promotion.	`summer_sale`, `product_launch`

A UTM-tagged URL is simply your original link followed by a question mark (?) and your parameters separated by ampersands (&).

The Structure:

https://activites.bookpebble.co.uk/?utm_source=source&utm_medium=medium&utm_campaign=campaign_name

Real-World Example:

If you have a "January Promo" paid ad on facebook, your link would look like this:

https://activites.bookpebble.co.uk/?utm_source=facebook&utm_medium=paid_ad&utm_campaign=january_promo

Be Consistent: Analytics tools are case-sensitive. utm_source=Linkedin and utm_source=linkedin will show up as two different sources. Always use lowercase.
No Spaces: Use underscores (_) or hyphens (-) instead of spaces.
Keep a Log: Maintain a simple spreadsheet of the UTMs you’ve used so your team stays consistent over time.

UTM parameters allow you to see exactly where your bookings are coming from. By adding these small snippets of code to the end of your URLs, you can track the success of specific emails, social posts, or ads.